Strike Up A Conversation

Strike Up A Conversation – a global heath education programme to help men suffering from erectile dysfunction [ED] to reclaim their sex lives

The Situation

Sexuality is an important element of human life.  A satisfactory sex life addresses such important human needs as physical contact, intimacy, pleasure, tenderness, sharing, and love.  Millions of couples are denied this as a result of the man’s ED, which can cause considerable distress and even jeopardise relationships.

When two major pharmaceuticals giants decided to address the issues with a global heath education programme Remarkable played a key role by developing sensitive yet highly effective communications materials. 

Remarkable’s Role

‘Strike up a Conversation’ was the consumer oriented campaign to raise awareness of ED. It reached out to the front line, by educating, informing, and reassuring ED sufferers, their female partners, doctors and other healthcare professionals.

Remarkable Marketing & Design worked closely with the two companies concerned – Bayer Healthcare and GSK – to create a comprehensive communications tool-kit.  The task was to convey the one simple message that so often leads to a satisfactory conclusion:

Strike up a conversation, speak up about your concerns, and seek a solution together.

Outputs and results

Remarkable Marketing & Design used sympathetic cartoon characters rather than human models so that the problem was presented in a generic style to be both reassuring and not overly personal.